Est. 1965 · Sanford, NC
Local, owner-run, and proud of it
Founded by Russell Underwood in 1965 and run by him ever since · a local, owner-operated shop Sanford homeowners have trusted for over a decade.
Our story
A decade of keeping Sanford comfortable
CRU Pumps was founded in 1965 by Russell Underwood, and it's been owner-operated ever since. What started as one licensed technician's promise · honest work at a fair price · has grown into one of Sanford's most trusted names in pumps and well drilling.
More than a decade later, that promise hasn't changed. We serve homes across Sanford and Lee County with the same standard that earned us an A+ BBB rating and five-star reviews from our neighbors: show up fast, fix it right, and treat every home like our own.
Founded by Russell Underwood · 1965
Over a decade of pumps and well drilling in Sanford, NC
Owner-operated
You deal directly with the people doing the work
A+ BBB rated
NC Licensed #licensed · trusted across Lee County
Why homeowners choose us
A name Sanford trusts
Owner-operated
Russell Underwood, President
You deal directly with the owner and his crew · no call centers, no runaround. The person who answers is the person who fixes it.
Licensed & insured
NC Licensed & insured
Fully licensed by the NC State Board of Examiners of Plumbing, Pumps & Fire Sprinkler Contractors, and insured for your peace of mind.
A+ BBB rating
Proven track record
A decade of honest work has earned an A+ rating with the Better Business Bureau and five-star reviews from Sanford homeowners.
Here when you need us
24/7 emergency service
Heat out in January, AC down in July · we answer around the clock, because comfort emergencies don't wait for business hours.
Demo noteReal photos win here: Russell and the crew, your trucks, a job in progress. Customers hire people, not stock footage · we'll help you capture these.
Ready when you are.
Call any hour, any day · 24/7 emergency service across Sanford & Lee County.